We Speak Style | Série Expert by L’Oréal Professionnel presents ‘Volumetry’

Série Expert by L’Oréal Professionnel presents ‘Volumetry’


Série Expert by L’Oréal Professionnel presents ‘Volumetry’

Posted by admin in Beauty

L’Oréal Professionnel announces BIG news for fine hair

Embark on an innovative daily haircare routine specifically created for fine, lifeless hair and you can have hair that’s bursting with volume, nutrition and shine!

Série Expert by L’Oréal Professionnel presents Volumetry – an advanced hair care range that not only provides beautiful volume but also targets the unique nutritional needs of fine hair.

Consisting of four volume building at-home care products, the anti-gravity volumizing shampoo, conditioner, hair mist and SOS volume spray – the star product of the new collection; L’Oréal Professionnel Série Expert Volumentry tackles the dilemma between volume and nutrition to reinvent volume hair care category.

What’s the must-have product for fine hair? L’Oréal Professionnel Volumetry SOS Volume Spray helps boost volume when you’re on the go. The powder spray formula acts on the roots to provide an anti-sebum effect whilst adding long-lasting volume to lengths and instantly refreshing the hair all over.

The Problem

Women with fine hair represent a major portion of the market. As fine hair is up to 30% thinner than normal hair, it’s more resilient to retaining volume and body. Fine hair often lacks rigidity and lift and therefore lies limp, particularly at the root if the scalp area is oily. Thanks to the use of high performing, active ingredients in L’Oréal Profesisonnel’s haircare range, Série Expert Volumetry satisfies the needs for women with fine hair offering both lightweight volume and nutrition.

The Technology

Série Expert Volumetry is formulated with three advanced hair care technologies to provide volume and nutrition to fine, delicate and flat hair that lacks lift.

Salicylic Acid- Gently purifies the scalp, removes oily build up and reduces the risk of the hair fiber collapsing.

Intra-CylaneTM – The molecule penetrates into the cortex of the hair fibre where it boosts and reinforces the structure of the fiber for flexible support and to provide a strong foundation to hold volume.

Hydralight -This active ingredient is known for its lightly moisturizing properties. Hydralight hydrates and conditions without weighing down the hair.






This shampoo purifies the scalp to help enhance volume at the roots. The new generation intelligent polymers, charged with negative ions, directly target positive ions at the hair surface to free the natural volume without weighing down the hair. To use: Spread evenly throughout wet hair. Massage to create lather. Rinse thoroughly.








A lightweight conditioning formula to add nutrition, softness and volume to fine hair. The combination of Intra-CylaneTM and HydraLight technologies work together to support the hair fibre, while HydraLight technology is known for its light moisturising properties. To use: Spread evenly throughout shampooed and dried hair. Comb through and leave on for 2-3 minutes. Rinse thoroughly.








The first leave-in hair mist from L’Oréal Professionnel enriched with Intra-CylaneTM; this light hair mist provides body and fullness to fine hair. The innovative technology helps support the hair fibre, whilst also cleansing oily build-up at the root. To use: on shampooed, towel-dried hair, spray onto the root and lengths area, section by section. Comb to spread the product evenly. Do not rinse. Style or leave the hair natural.







Ideal for women on the go, this volume enhancing powder spray uses an effective formula which provides an anti-excess sebum effect on the roots whilst also adding volume to the lengths for all over hair freshness. To use: Shake before use. On dry hair, spray on roots and lengths while keeping the spray head up. Plump the roots with fingertips and work volume on lengths.







To locate your nearest L’Oréal Professionnel Salon visit www.lorealprofessionnel.com.au


01 May 2013